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Market Opportunity

Wellness is about making healthy lifestyle choices and maintaining one’s well-being both physically and mentally. In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year.

The Global Wellness Institute reports that Wellness is a $3.7 trillion industry, with beauty care representing the largest segment at approximately $1 trillion. Retailers and manufacturers are increasingly expanding into this space, adding all-natural products and supplements to their product lines.